SEO Campaign Management is Essential

As any web developer knows, it's essential to optimize your site for the search engines. But good Search Engine Optimization (SEO) isn't a one-time event. You need to watch your keywords to ensure you are optimizing your site for the keywords that your customers are actually typing into Google and Yahoo, not the ones you think they are using. You need to monitor the traffic to your site, and look closely to see how specific keywords are driving traffic to specific pages. This ongoing effort help you uncover the changes and updates you need to maintain -- or better yet, improve -- your web site's performance. That's why comprehensive SEO Campaign Management is so essential to your web site's success.