WordTracker: Free Keyword Suggestion Tool

Use this free tool from WordTracker to search for related keywords, and see how many searches each keyword or phrase gets.

Creating an Effective Home Page

From the article:

At the heart of every site redesign are two questions: What should be on the home page? What is the home page's purpose? Answers vary based on your business model, breadth of products/services, and customers. In general, a home page should answer the following questions:

• What does your company do?
• What is your company's breadth of products/services?
• What are the top categories/products/services I'm likely to be interested in? What's new on the site, or what promotions are running?
• How do I quickly get to the categories I want to browse?

Although no one home page can fit all, here's a checklist to figure out what should be on your home page.